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from JPT Group   |   June 2024   |   Vol. 17 No. 6

Ready for Your Close Up?

    Almost unthinkable as little as 20 years ago, video has become today’s marketer’s dream. Emergence of easy-to-produce, easy-to-access video makes it unbelievably simple to include video in your communications potpourri. Emails, newsletters, social media and certainly websites are relatively easy to link to and to even host videos. An organization easily can create its own YouTube channel.

    What’s more, there is an enormous selection of video production and editing tools that are relatively easy to use (and learn). Some of these apps even include free options making the cost of entry more than reasonable. It’s also relatively easy to include them in all sorts of  outbound efforts.

    Video is becoming an everyday tool in new product introductions, a whole variety of promotions, fund raising and presentations while not forgetting the ever-popular how-to video. Possible applications are limited only to your imagination.

    All this is made even more easily accessible through creative uses of AI. With the assistance of artificial intelligence, an almost endless supply of images are at a user’s fingertips. And, it’s not just still images. Rolling video also is abundantly available. Some of these apps promise literally millions of video clips to use. You can even choose your own voice-over accompaniment by gender, nationality, accent and language.

    There is nothing left to do but get out your director’s chair and to start practice yelling, “Action!”

video production

“Whenever a new technology is introduced into society, there must be a counterbalancing human response — that is, high touch — or the technology is rejected. We must learn to balance the material wonders of technology with the spiritual demands of our human nature."
John Naisbitt, an American author & public speaker


A survey done last December of approximately 800 employers found that during job interviews, employers say that recent college graduates have…

    Struggled with eye contact                   53%
   Asked for unreasonable compensation    50%
   Dressed inappropriately                        47%
   Used inappropriate language                 27%
   Refused to turn on camera 
       during a virtual interview                  21%
   Brought a parent to their interview        19%



Isn’t it Grand?

    In case you missed it, last Friday was Flag Day – established to commemorate the adoption of the flag by the Continental Congress on June 14, 1777. There have been 27 official versions of the flag – each prompted by the addition of new states to the Union. The current 50-star flag was designed by a high school student in 1958 and was adopted in 1960 when Hawaii became the 50th state.

    The flag’s 50 stars represent each state while the 13 bars of alternating red and white symbolize the original 13 colonies. The colors red, white and blue are also significant. They  represent valor, purity and justice respectively.

    In 1942 the official Flag Code was established to provide guidelines for the preferred and appropriate manner of presentation and handling of the flag. The president can order special occasions when the flag can be displayed at half staff (half mast only applies to naval vessels) usually to indicate times of mourning.

Iwo Jima

“Keep your eye on the grand old flag!”
— George M. Cohan, an American entertainer, playwright, composer, lyricist, actor, singer, dancer & theatrical producer

Measuring up, eh?

     Canadians follow speed limits and measure lengths in meters, but they measure height in feet and weight in pounds. Then again, Canadian drivers’ licenses are the opposite. They measure license holders in meters and kilograms. Still not confused? Canadians check the outside temperature in Celsius, but they cook in Fahrenheit.
   And the world thinks Americans are nuts?


Now I’ve heard everything. Google has added an “audio emoji” feature to its Pixel phones – including a fart button.


The straight scoop.  The world’s longest straight road stretches for 149 miles in Saudi Arabia.


Stepping up. Patented in 1859 and originally a brand-name of moving stairs, escalator is now used to describe any similar device.


Hey Chubby. At 60 percent fat, the brain is the fattiest organ in the human body.


Seeing double.  23 Sets of twins – or 10 percent of the 8th grade class, graduated this spring from the Pollard Middle School in Needham, Massachusetts.


Do you believe in miracles?   As late as 1948 there were Olympic competitions in town planning, sculpture, music, painting and literature as well as engravings and etchings.

— QI   

Honk if you heard this. Officials in Brazil are using Canada geese as prison guards.

— Reuters   

Nothing artificial about it. Nearly three quarters of U.S. businesses are now using AI for at least one work function.


Leading the charge. Freelancers are using AI more than their full-time counterparts.

— Upwork   

Crunchy too.  The fear of peanut butter sticking to the roof of the mouth is called arachibutyrophobia


The Month of June

Month of the Month

    Don’t wipe that grin off your face, June is National Smile Month. Sure to bring a smile to any child’s face, June is also Give A Bunch of Balloons Month. Of course it’s also National Pet Preparedness Month – whatever that means.

    We hope you remembered Flag Day on Friday. Important to any flag is June 15 (our usual publishing date) which is Global Wind Day. That said, there is no connection whatsoever with June 15 also being National Prune Day.

    For the record, today – June 17, is National Garbage Man Day.

Question of the Month

    Who was the first actor to portray Ian Fleming’s James Bond?

    If it was that easy, we wouldn’t have asked.

Quote of the Month

    “Don’t pity the martyrs. They love the work.”

— George Ade, an American writer, syndicated newspaper columnist, librettist & playwright

George Ade
COVER - Getting Started with Your Newsletter

Get a Headstart

If you have ever thought about including a newsletter in your marketing communications toolkit, before you begin, download our free digital booklet – Getting Started with Your Newsletter – to get some basic questions answered as well as a little inspiration to nudge you forward. Be sure to check out “Something Special” at the end. Download your copy.

A Gridiron MBA?  
Maybe that’s not possible, but there is much you can learn about business from football in the book, Hard Hitting Lessons.  The subtitle says it all, “Some not-so-obvious business lessons learned from playing football.”


Get your copy here!

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