from JPT Group | July 2023 | Vol. 16 No. 7
Over & Over & Over Again
➔ There is a seemingly never-ending appetite among audiences today for content – content which can manifest itself in many, many forms. And with today’s media landscape being more broad and varied than ever before, how to reach the greatest number of people across the great expanse of media looms over the horizon like the little boy vainly trying to plug the many holes in the dike.
Then along comes the inventiveness and creativity of the human spirit to the rescue. So much to do and so many places to do it, is a welcome challenge for anyone with an ounce of marketing savvy.
One of the major concepts in this avalanche of media outposts and platforms is a tactic that has become known simply as “re-purposing.” More than just a marketing buzzword, re-purposing is at once inspiring and strategic.
Implementing re-purposing, much like most of marketing and communications, will vary from industry to industry, from company to company, and from product to product. As different as the pieces parts may be, the main thrust is still the same.
In today’s marketing world, re-purposing may look something like this: today’s news release is tomorrow’s blog which is next week’s podcast and is posted to the website on the first of the next month as it becomes the lead story in next month’s newsletter. Same story, different channels.
One of the greatest advantages of this notion is that you don’t need to reinvent the wheel to meet all those assignments. While the pieces parts may need to be re-worked, tweaked or reformatted depending on the end usage, the essential message stays the same.
Knowing your audience and knowing the media they consume mixed together with some creativity and strategic thinking… and you’re there. You’ve re-purposed.
“Facebook and social platforms can create a misguided sense of importance that, carried over to work environments, create dysfunction. Business demands relevancy and profitable ideas, not simply random comment and noise.”
“Facebook and social platforms can create a misguided sense of importance that, carried over to work environments, create dysfunction. Business demands relevancy and profitable ideas, not simply random comment and noise.”
– Alan Weiss,
consultant, speaker and author
BUSINESS UPDATE
Take this job and…
There’s always a new cringe trend emerging in HR. Now, some workers are outsourcing the task of quitting a job.
In Japan, where many people have historically stayed with the same company their entire careers, some young workers are turning to a service called Exit, that charges about $144 to quit a worker’s job for them.
— forbes.com
What’s Really Important?
➔ Among the many challenges faced by the 21st Century marketer, successfully ranking in Google search may be arguably the most difficult and perplexing there is. Google, itself, claims that there are more than 200 factors that affect Google rankings.
When one considers that, according to searchenginejournal.com, there are more than 1.8 billion websites alive and well today, maybe 200 factors aren’t enough. But if there are more than 200 factors impacting search, which are the most important?
Turning once again to searchenginejournal.com, they’ve assembled a list of the eight most important components of a successful Google search.
1. High-quality content.
2. Mobile first.
3. Page experience.
4. Page speed.
5. On-page optimization.
6. Internal links.
7. External links.
“Informed decision-making comes from a long tradition of guessing and then blaming others for inadequate results.”
— Scott Adams,
an American author and cartoonist;
creator of the syndicated Dilbert comic strip
And now a word from… Around 25 percent of people report suffering from glossophobia, the fear of public speaking.
— factretriever.com
Pepperoni! The three dots on the Domino's logo represent the pizza chain's three original locations.
— Mental Floss
Say, “cheese!” People who got used to wearing face masks during COVID now are attending smiling lessons.
— news.sky.com
A virtual slip-up. A video, titled “How my frugal boyfriend saves money on his bananas,” has gone viral showing the Australian man at a self-checkout kiosk peeling bananas to reduce their weight.
— foxnews.com
Set ‘em up, Abe. President Abraham Lincoln was a licensed bartender.
— uselessdaily.com
Sitting down on the job. A Chinese man was fired by his employer for spending too much time in the toilet during work hours. The man reportedly took bathroom breaks of between 47 minutes and six hours.
— OddityCentral
Open Sesame. Each bun used to make a Big Mac has precisely 180 sesame seeds.
— Alton Brown
And crossing your “t”s. The dot over the lowercase letter “i” or “j” is called a “tittle,” also known as a superscript dot or diacritic dot.
— knowledgestew.com
Breakfast of Champions. A physicians group in Georgia is lobbying to have the name of the Macon College baseball team changed from “Macon Bacon.”
— Associated Press
The Month of July
Month of the Month
Is it any wonder that July is Bikini Month as well as Eye Injury Prevention Month? Then again, in the spirit of the American picnic, July is Baked Beans Month, National Grilling Month, Hot Dog Month and National Horseradish Month. Yum!
Today is Monday, July 17. If you’re feeling a little disoriented today, it might be because it’s Wrong Way Corrigan Day.
And for those of you who keep asking (and you know who you are), July 15th – our normal publication date, is Saint Swithin's Day.
Question of the Month
What ever happened to the original Howdy Doody puppet?
You’re right if you guessed that there was more than one puppet. As a true piece of art however, the original is now in safe keeping.
Quote of the Month
“When you want to help people, you tell them the truth. When you want to help yourself, you tell them what they want to hear.”
— Thomas Sowell,
an American economist, author and social commentator who is a senior fellow at the Hoover Institution
A Gridiron MBA?
Maybe that’s not possible, but there is much you can learn about business from football in the book, Hard Hitting Lessons. The subtitle says it all, “Some not-so-obvious business lessons learned from playing football.”
Get your copy here!
