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from JPT Group   |   February 2025   |   Vol. 18 No. 2

Can You Hear Me Now?

    As modern, educated, intelligent, sophisticated humans of the 21st Century, across the board we all possess certain skills. Ask 100 different people what those skills are and, to no one’s great surprise, you’ll probably get 100 different answers.

    One skill that will most likely appear on a good many of those lists is listening. Simple. Ordinary. Everyday listening. We all do it. Constantly. Everyday. To most everyone we meet.

    If you asked those same 100 people if they are good listeners, most would answer “yes.” But are they really? What constitutes good listening? Think back to that notable lyric from Simon & Garfunkel’s Sounds of Silence, “People hearing without listening.” That’s spot on. Many people hear, but how many actually listen? How many hear what they want to hear?

    Here’s a good example. Read a magazine article and you’ll come away with certain ideas and impressions of the points that the author was trying to make. Your confidence may be shattered when you go back and read the letters to the editor commenting on the article. Some will ardently agree. Some will vehemently disagree. Did these people read the same article?

    Of course in the 21st Century, you can get more immediate feedback. Read an article online. Or a tweet on X. Or watch something on YouTube, TikTok or Instagram and you’ll form an opinion on the content. Then go and read the comments on that posting. You won’t need any scientific studies to prove how differently people “hear” things. It’s as if they were “listening” to different speakers, saying different things.

    From the avalanche of media and information spewing forth today, viewpoints are in no short supply. Everyone’s a commentator. Everyone’s a content creator. Everyone’s an interviewer.

    But what makes a good interviewer? Unfortunately there are many robotic interviewers who sit down with a guest with a prepared list of questions and methodically execute that list regardless of the answers and input of the guest. A good interviewer carefully listens to the responses of the interviewee in order to discern the next question from the initial answer and actually create a conversation. Consistent with this approach is the interviewer’s ability to repress any innate desire to talk over the guest in a feeble attempt to elevate his own importance.

    When the guests are allowed to speak, the result is a much more complete explanation of the topic which better serves the audience and the interviewer as well.

    Today, podcasts dominate that space and from that corner of the world there are several who emerge as excellent interviewers who are adept at listening to their guests and drawing as much relevant information from them as possible as they generate the next question from the answer. There is also little doubt that you most likely will “listen” to those podcasters who will tell you what you want to “hear.” 

    Overall, according to Perplexity, the top five podcasters today are: Joe Rogan, Alexandra Cooper, Tucker Carlson, Mel Robbins and Logan Paul.

hearing

“Judge a man by his questions rather than his answers.”

– Voltaire, French Enlightenment

writer, philosopher, satirist and historian

BUSINESS UPDATE

    When the product was new and inexpensive, sales were disappointing and there was little consumer enthusiasm for it. After the price was increased, apparently consumers began to see value in it and now Americans consume approximately 70 million pounds of Tater Tots, or 3,710,000,000 Tots per year. Originally developed in 1953 as a way to use potato scraps, Tater Tots were introduced into stores in 1956.

    The name "Tater Tot" was created in the 1950s. It was trademarked by a member of the Ore-Ida company's research committee who used a Thesaurus to come up with an alliterative name.

    Bar Louie used to hold Tater Tot Eating Championships in Cleveland every year. The 2015 champion ate four pounds, two ounces of tater tots in three minutes.

—   Wikipedia and others   

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Seeing Red

    It occurs in 1-2 percent of the world’s population. Or, about 70-140 million people have it. Some people admire it. Others bully those with it. And still others experience harassment and discrimination because of it. And what is it? Red hair.

    Throughout history red hair has been associated with negative stereotypes, including
bad luck in old European cultures and connections to medieval antisemitic imagery as well as mythological associations with vampires and aggression. People are said to have “red-headed tempers.”

    What is it about red hair that stirs such passions? For one thing, red hair tends to be coarser and thicker. Redheads age differently because red hair doesn’t go gray. Rather it turns silver or white. DNA tests have shown that 40 percent of the people in southeast Scotland had variants of the red-hair gene making it the largest concentration in the world. In the U.K. red-haired people are referred to as “gingers.”

    To be specific, technically there are no “redheads.” Their heads are not red. It’s their hair that is red. So, the correct term should be “red-haired.”

    History has been rife with notable red-haired people including Christopher Columbus, Calvin Coolidge, Henry VIII, Thomas Jefferson, Genghis Khan, Vladimir Lenin, Richard the Lionheart, Bram Stoker, Mark Twain, Vincent Van Gogh and George Washington. But not Lucille Ball. She was a natural brunette.

Henry VIII

“I’d rather be dead than red on the head”

— the title of a memoir   

by Bill Hughes, American author   

KEEPERS

    According to several sources, in 1988 former National Basketball Association (NBA) coach Pat Riley legally protected the term “three peat” – indicating an athletic championship achieved three times in succession by the same team. In the case of Mr. Riley, the term was registered by his firm, Riles & Co. The registered trademark specifically would have referred to one of Mr. Riley’s teams winning three consecutive NBA championships. Unfortunately for Mr. Riley, he never had occasion to use the term. Over the past 30+ years, his company has successfully defended the term in court several times and has successfully licensed the term as well. 

    Most recently, the National Football League (NFL) secured the rights to the phrase leading up to last week’s Super Bowl LIX where the two-time defending champion Kansas City Chiefs had the opportunity to invoke the term. Unfortunately for them…
 

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Coming and going. Alaska is simultaneously the westernmost and easternmost U.S. state. 

— Mental Floss   

 

Speaking of Alaska… There isn’t much squawking from the 10 year-round residents of Chicken, Alaska.

— travelalaska.com   

It’s in the mail. The largest check ever written paid for a merger between two British drug companies. It was for ₤2.5 billion – or about $4 billion.

— Guinness World Records   

Get the picture? Of the roughly three billion medical imaging exams done annually, there is a four percent error rate — amounting to more than a million patients. 

— Morning Brew   

It was something they ate.  Searching human remains scientists have determined that the Aztec empire was wiped out due to a variation of salmonella.

— allthatsinteresting.com   
 

Bearly noticeable. A koala’s fingerprints so closely resemble that of a human’s that sometimes it’s impossible to differentiate them.

— icebreakerideas.com   

First in the burger wars. The first Burger King opened four months before the first McDonald’s.

— csmonitor.com   

The climate changed. In 2017 evidence was found of a 90-million-year-old rainforest in Antarctica.

— allthatsinteresting.com   

Over not-so easy. Waffle House has added a $0.50-per-egg surcharge to its menu items.

— Associated Press   

Next time, valet.  A VW Golf parked in the short-term parking area of a Berlin airport for a whole year accumulated nearly $210,000 in parking fees.

— nypost.com   

The Month of February

Month of the Month

    Oh, you animal, you. Furry friends are quite popular this month. February is Adopt A Rescued Rabbit Month. Not sure what this means but it’s also AFRMA Fancy Rat and Mouse Month. Let’s not forget Feline Fix By Five Month, Spay/Neuter Awareness Month and finally Responsible Pet Owner's Month.

    This being the day after Valentine’s Day, it seems fitting that February 15 should be identified as Love Reset Day and Singles Awareness Day. But why National Red Sock Day?

Question of the Month

    In honor of the upcoming President’s Day, who was the first American-born U.S. president?

    That is, the first president born after the country was founded in 1776.

Quote of the Month

“Never eat anything you can’t lift.”

 

— Miss Piggy, internationally    recognized fashion icon   

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COVER - Getting Started with Your Newsletter

Get a Headstart

If you have ever thought about including a newsletter in your marketing communications toolkit, before you begin, download our free digital booklet – Getting Started with Your Newsletter – to get some basic questions answered as well as a little inspiration to nudge you forward. Be sure to check out “Something Special” at the end. Download your copy.

A Gridiron MBA?  
Maybe that’s not possible, but there is much you can learn about business from football in the book, Hard Hitting Lessons.  The subtitle says it all, “Some not-so-obvious business lessons learned from playing football.”

 

Get your copy here!

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