When your organization has news to share, a newsletter can be an effective, efficient and economical way to get your message out to whomever it matters.
If you’re a company, use a newsletter to communicate with your customers, potential customers, employees, etc. If you’re a non-profit organization, newsletters can keep your name in front of donors, potential donors, community leaders, etc.
Surveys conducted by such erstwhile enterprises such as McKinsey & Company and Hubspot show that newsletters routinely outperform social media for customer-preferred product information.
If you think a newsletter should be in your future, The JPT Group can help. Download our free digital booklet – Getting Started with Your Newsletter – to get some basic questions answered as well as a little inspiration and some tips to nudge you forward.