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from JPT Group   |    June 2022   |   Vol. 14 No. 6

Ask Me No Questions

    Since going digital, the customer questionnaire has become just another annoyance. All kinds of companies and organizations are littering the online world with surveys which can best be described as banal, inane and time-wasting.

    And why do they do it? “Because they can,” is not the right answer.

    They do it because it’s cheap to implement as well as quick and easy to gather the data. While the low barriers to entry are tempting, compiling a mountain of data may impress a supervisor or two, but without expert analysis, all that data is… well, pretty much useless. Analyzing the results may be more important than the survey itself.

    If you’re going to do a survey, you first have to figure out: what do we want to learn; or what do we need to know. Put some thought into it. Ask the right questions; ask probing questions. 

    Also, make sure you give your respondent the opportunity to say, “Don’t know.” Or, “n/a” (not applicable). You’d be surprised to know how often that’s the most appropriate – and telling answer.

    Unfortunately too often their surveys come across as companies seeming like they’re just going through the motions. Not only does that waste the respondent’s time, it provides little or no useful information to the organization.

“Never ask a question, unless you’re prepared to hear the answer.”
— A very wise man

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LOGO Madness

Most companies and organizations recognize the importance of having a good logo. While there may be a spirited debate as to what constitutes a good logo, would you know a good one when you see it? Click here to take this short “logo quiz” to test your knowledge of some iconic logos.

Trending Now

In Minnesota, Taco Bell franchisee Border Foods – as reported by Axios.com –  observed that drive-thru orders at its 230 locations were 70 percent of total sales before Covid-19, and have risen to more than 90 percent today.

Words and Their Meanings

    We must learn to respect words and their meanings. Without such, we can’t communicate. You’ll notice that the two go together. You can’t have one without the other. Without shared understanding of meaning, you lose communication.

    Take fear for instance. Communication helps curtail fear. Even in the case of hippopotomonstrosesquippedaliophobia – the fear of long words… ironically.

    Words and their meanings can change, sometimes quite dramatically depending on where they’re spoken and by whom. For example, in the U.K., “To strike a fag,” means to light a cigarette. In the U.S. however, “To strike a fag,” means to kill a homosexual. Quite different considering they’re essentially the same language.

    If you’re having a problem with words and their meanings, don’t look to the government for help. As reported by CNN, California’s 3rd District Court of Appeals ruled recently that “bees are legally fish.”  But only one tastes good with tartar sauce.

     “It’s very hard to find your own words – and you don’t actually exist until you have your own words.”

– Jordan Peterson   


Punching out.   37 Percent of respondents say their workday doesn’t have “a clear start/finish time.”

  —   Morning Brew   

Spooky.   More people believe in ghosts than their government – by 50 percent to 20 percent.

   — Spiritshack.co   

Breathe deeply.   Alberta-based Vitality Air sells containers of “fresh Canadian air” for $24 – mostly to China.

—  cbc.ca   

Want fries with that?   In Scotland, you can buy a deep-fried Mars bar, or a deep-fried pizza, or deep-fried salad.

  —  QI   

Where did they go?   According to new census data, more than half of the largest cities in the U.S. lost population during the pandemic.

  — The Wall Street Journal   

Taking the A Train.   On a typical day, more people ride New York’s subway than fly in planes in the U.S.  

—   Morning Brew   

Look out, Batman!   Bones from 40 million years ago suggest that penguins were once six-feet tall and weighed 250 pounds.  

—   Mental Floss   

One of these days.   In January, there were just 1,700 jobs advertising a four-day workweek in the U.S. for every 1 million posted.

— Axios.com   

Brraacck.   New Zealand is doing its part to combat climate change by taxing the country’s cow and sheep methane-filled burps.

Washington Post   

The Month of June

Month of the Month

     Uh-1 and uh-2 and a welcome to June – National Accordion Awareness Month. On a more serious note, this is also Lane Courtesy Month which is important to keep in mind during this, World Naked Bike Ride Month (but only in the Northern Hemisphere.) If you’re in another hemisphere (such as  this one), it’s also National Papaya Month.

     Why today? June 15 is National Prune Day.

Question of the Month


     In a study by the Smell and Taste Treatment Research Foundation, what scent did women find most arousing?

     You would have to be very good to get this answer without plenty of help.

Quote of the Month

"We must have standards, no matter how low."

—  Anne Lamott