INSIGHTS
JPTearsheet
The JPTearsheet is a monthly e-newsletter. It’s informative. It’s short. It’s entertaining. It’s fun. The Tearsheet offers insights and commentary on the latest in marketing communications and business. It also brings you a view of the world not likely to be found anywhere else. Read the current Tearsheet here.
JPTearsheet
Question of the Month
The JPT GroupSpeak is our blog. We look at the world of business and the media in general and how marketing communications can support and enhance your overall business. We want to inform of course but, more than that, we hope to challenge and engage you, and force you to think about your business and how you can make it better.
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QUESTION:
Does the water flushing from a toilet move in the opposite direction in the southern hemisphere?
ANSWER:
Because of the rotation of the Earth, the Coriolis effect means that hurricanes and other giant storm systems swirl counter-clockwise in the Northern Hemisphere, and clockwise in the Southern Hemisphere. However, one cannot observe the Coriolis effect by watching a toilet flush or a swimming pool drain. The movement of fluids in these basins is dependent on the manufacturer’s design (toilet) or outside forces such as a strong breeze or movement of swimmers (pool).
Source: National Geographic Society